London Centre for Aesthetic Surgery

TIME MAGAZINE

28 May 2001
Time magazine article Nip and Tuck Trade

Europes's burgeoning cosmetic surgery industry is no longer just for the rich

Maurizio Viel cheerfully admits that he has had a nose job and gets regular botox injections to erase the wrinkles from his tanned face. But then Viel, 41, and his twin brother Roberto are plastic surgeons who operate the London Centre for Aesthetic Surgery. And while Maurizio is a walking advertisement for the benefits of modern cosmetic surgery, their clinic needs no promoting. Business, they say, has doubled since 1995.

Each month the Viels criss-cross Europe to work at clinics in Norway, Italy and Ireland.

Cosmetic surgery is no longer the domain of middle-aged women, either. Men are also increasing seeking to enhance their looks by scalpel and syringe. The Viel twins...say 30 percent of their patients are male.